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SEP-OCT 2013

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Another charming fshing village awaited at our lunch stop. Lunenburg, a UNESCO World Heritage Town, "is a perfect example of a British planned town," said Lisa. "Te streets are laid out as they were in 1753." Lisa gave us a walking tour of the town with its multicolored 18th- and 19th-century houses, many of which have the unusual "Lunenburg bump": double dormers over the front door. Te downtown features galleries and locally owned shops; metal representations of fsh caught locally hang from the light posts. After lunch on an outdoor deck overlooking the waterfront, Marcheta and I toured the Fisheries Museum of the Atlantic, which is flled with artifacts and information about the fshing industry. Spread over three foors of a former fsh-processing plant, the museum also has two ships on display at the wharf. which the captain told us was unusual. Te trip did give us a good view of the peaks and steep clifs of Cape Breton Highlands National Park. After a box lunch at the park entrance, we drove the 186-mile Cabot Trail. "It's well known worldwide for its scenic beauty," said Lisa. Although the day was overcast, we were able to get several spectacular photo ops from stops along the trail. Te rain, which we had eluded since our frst morning in Halifax, fnally caught up with us on the fnal day. "Tis is called a mausy day in Newfoundland," said Lisa. Unfortunately, the rain put somewhat of a damper on our stop at Fortress of Louisbourg National Historic Site, the reconstruction of a French fortress town on the shores of the Atlantic Ocean that is marking its 300th anniversary this year. Reconstructed by out-of-work coal miners in the 1960s, the sprawling town is stafed with interpreters in period costumes. "Tey have reconstructed one-ffth," said Lisa. "When you go there, it will be 1744. It is reconstructed exactly. Te French were meticulous record keepers." "Tis is a very authentic 18th-century day here in Louisbourg," said guide Hilda Bagnall. "We have the largest collection of 18th-century artifacts — some fve and a half million — in the world. And this is just one-ffth." Te fnal day's rain couldn't dampen our experience in touring the Maritimes, which lived up to and exceeded my expectations. It was worth the wait. GREEN GABLES AND NEW SCOTLAND Te next day, we crossed the eight-mile-long Confederation Bridge to Prince Edward Island, and I was instantly charmed by the beautiful and clean agricultural landscape with numerous potato felds stretching to the horizon. "Prince Edward Island is the neatest, tidiest little province," said Lisa. "Tere is a great pride of place." We could see why Lucy Maud Montgomery was so enthralled with her native home, which she portrayed so vividly in her series of books about Anne of Green Gables. Te Green Gables Heritage Site preserves the home of her grandparents' cousins, which provided much of the inspirations for her books. Yes, it has green gables, and the interior rooms are decorated to represent characters in the books. "Tis is where she lived and what she wrote about," said Lisa. "No one loved this Are you using loyalty programs to attract new Boomer island like Lucy Maud Montgomery." travelers? Do you want to increase the average number of After another ferry ride back to Nova Scotia, we crossed the milelong Canso passengers per tour? Is your club adding more deposits Causeway to Cape Breton Island. than your bank competition? "Nova Scotia is Latin for New Scotland," Bank Travel Management said Lisa. "We are entering the Scottish area. Now you can get professional marketing advice from Columnist Michael P. Sullivan You start to see the real New Scotland." Boomer authority, Michael P. Sullivan, author of more Te landscape became more rugged, with than 100 "Marketing to Bank Customers" columns. tree-covered hills and the upper part of the Appalachian Mountains. Spruce, balsam, fr and pine trees abound. He will work with you on-line and provide: Our frst stop was the large museum at s !DVICE ON WAYS TO INCREASE TRAVEL AND SEMINARS APPEALING I L D I LI the Alexander Graham Bell National HistorTO "OOMERS UNIQUE VALUES I L ic Site. Te inventor of the telephone spent the last 40 years of his life in a large house s !NALYSIS OF YOUR ADVERTISING MATERIALS WEB SITE AND !NALYSIS YOUR ADVERTISING MATERIALS WEB SITE AND ALYS VERTISIN TERIALS he built near Baddeck. INTERNET INTERNET "Our story is more about what he did afs !N OVERALL ASSESSMENT OF YOUR BANKS LOYALTY PROGRAM ter the telephone," said a guide. Unlike our frst whale-watching experi&OR INFORMATION AND PRICING CONTACT HIM AT -PSPLUS AOLCOM ence, we didn't see any whales the next day OR PHONE HIM AT on a trip into the Gulf of St. Lawrence from Cheticamp, but we did see tuna breaching, 50-Plus Communications Consulting 7AMATH $RIVE s #H LOTTE .# 7 H I #HARL 9dndjlVciid^cXgZVhZndjg 7ddbZgigVkZaeVgi^X^eVi^dcWn'*4 B A N K T R A V E L M A N A G E M E N T. C O M 25

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